Persuasive business proposals: writing to win more customers, clients, and contracts
(Book)
Author:
Published:
New York : AMACOM, [2012].
Format:
Book
Edition:
3rd ed.
Physical Desc:
viii, 280 pages : illustrations ; 23 cm
Status:
CMC Quigley Library
HF5718.5 .S26 2012
Description
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements. Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: - attract prospects' attention and speak to their needs; - ask essential questions for qualifying opportunities; - "power up" cover letters and executive summaries; - overcome "value paranoia"; - incorporate proof into a proposal; - and write winning renewal contracts. With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
Copies
Location
Call Number
Status
Last Check-In
CMC Quigley Library
HF5718.5 .S26 2012
On Shelf
Oct 27, 2022
Location
Call Number
Status
Last Check-In
Bemis Lower Level
658.15224 SANT,TOM
On Shelf
Oct 4, 2016
MCPLD Central Non-Fiction
658.15 S231
On Shelf
Sep 6, 2023
Citations
APA Citation (style guide)
Sant, T. (2012). Persuasive business proposals: writing to win more customers, clients, and contracts. 3rd ed. New York, AMACOM.
Chicago / Turabian - Author Date Citation (style guide)Sant, Tom. 2012. Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. New York, AMACOM.
Chicago / Turabian - Humanities Citation (style guide)Sant, Tom, Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. New York, AMACOM, 2012.
MLA Citation (style guide)Sant, Tom. Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. 3rd ed. New York, AMACOM, 2012.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
More Copies In Prospector
Loading Prospector Copies...
More Details
Language:
English
ISBN:
9780814417850, 081441785X
Notes
General Note
Includes index.
Staff View
Grouped Work ID:
d155c071-5041-7df3-2c14-a201af8fdded
Record Information
| Last Sierra Extract Time | Apr 21, 2024 07:43:56 AM |
|---|---|
| Last File Modification Time | Apr 21, 2024 07:44:11 AM |
| Last Grouped Work Modification Time | Apr 21, 2024 07:44:03 AM |
MARC Record
| LEADER | 03270cam a2200505 a 4500 | ||
|---|---|---|---|
| 001 | 759584492 | ||
| 003 | OCoLC | ||
| 005 | 20120518170123.0 | ||
| 008 | 111228t20122012nyua 001 0 eng | ||
| 010 | |a 2011052025 | ||
| 015 | |a GBB1C6280|2 bnb | ||
| 016 | 7 | |a 015959403|2 Uk | |
| 019 | |a 733248021 | ||
| 020 | |a 9780814417850|q paperback | ||
| 020 | |a 081441785X|q paperback | ||
| 035 | |a (OCoLC)759584492|z (OCoLC)733248021 | ||
| 040 | |a DLC|b eng|c DLC|d YDX|d BTCTA|d UKMGB|d IAD|d VP@|d YDXCP|d BWX | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5718.5|b .S26 2012 |
| 082 | 0 | 0 | |a 658.15/224|2 23 |
| 100 | 1 | |a Sant, Tom.|0 https://id.loc.gov/authorities/names/n92054734 | |
| 245 | 1 | 0 | |a Persuasive business proposals :|b writing to win more customers, clients, and contracts /|c Tom Sant. |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a New York :|b AMACOM,|c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a viii, 280 pages :|b illustrations ;|c 23 cm | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index. | |
| 650 | 0 | |a Proposal writing in business.|0 https://id.loc.gov/authorities/subjects/sh85107545 | |
| 650 | 0 | |a Persuasion (Rhetoric)|0 https://id.loc.gov/authorities/subjects/sh85100176 | |
| 907 | |a .b35413888 | ||
| 948 | |a MARCIVE Comp, in 2022.12 | ||
| 948 | |a MARCIVE August, 2017 | ||
| 948 | |a MARCIVE extract Aug, 5 2017 | ||
| 989 | |1 .i71432644|b 1090009882281|d mpmnf|g -|m |h 15|x 1|t 0|i 11|j 7|k 120518|n 09-06-2023 19:00|o -|a 658.15|r S231 | ||
| 989 | |1 .i72207280|b 1030003123990|d cmg|g -|m |h 2|x 1|t 0|i 0|j 18|k 120723|n 10-27-2022 18:53|o -|a HF5718.5 .S26 2012 | ||
| 989 | |1 .i123610667|b 31813004584255|d below|g -|m |h 11|x 0|t 0|i 0|j 300|k 190216|n 10-04-2016 10:00|o -|a 658.15224 SANT,TOM | ||
| 994 | |a Z0|b LMI | ||
| 995 | |a Loaded with m2btab.ltiac in 2022.12 | ||
| 995 | |a Loaded with m2btab.ltiac in 2017.08 | ||
| 995 | |a Initial Bemis load m2btab.test019 in 2019.02 | ||
| 998 | |e -|f eng|a be|a cm|a cmg|a mp|a mpm | ||
