Persuasive business proposals: writing to win more customers, clients, and contracts
(Book)
Author:
Published:
New York : AMACOM, [2004].
Format:
Book
Edition:
2nd ed.
Physical Desc:
viii, 248 pages : illustrations ; 23 cm
Status:
CMC Steamboat Campus
HF 5718.5 .S26 2004
Description
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements. Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: - attract prospects' attention and speak to their needs; - ask essential questions for qualifying opportunities; - "power up" cover letters and executive summaries; - overcome "value paranoia"; - incorporate proof into a proposal; - and write winning renewal contracts. With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
Copies
Location
Call Number
Status
Last Check-In
CMC Steamboat Campus
HF 5718.5 .S26 2004
On Shelf
Location
Call Number
Status
Last Check-In
CMU Main Books 3rd Floor
HF5718.5 .S26 2004
On Shelf
Apr 21, 2011
Pitkin County Library
658.15 S231
On Shelf
Sep 23, 2022
Citations
APA Citation (style guide)
Sant, T. (2004). Persuasive business proposals: writing to win more customers, clients, and contracts. 2nd ed. New York, AMACOM.
Chicago / Turabian - Author Date Citation (style guide)Sant, Tom. 2004. Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. New York, AMACOM.
Chicago / Turabian - Humanities Citation (style guide)Sant, Tom, Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. New York, AMACOM, 2004.
MLA Citation (style guide)Sant, Tom. Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. 2nd ed. New York, AMACOM, 2004.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Language:
English
ISBN:
0814471536
Notes
General Note
Includes index.
Staff View
Grouped Work ID:
d155c071-5041-7df3-2c14-a201af8fdded
Record Information
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| 505 | 0 | |a The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal. | |
| 650 | 0 | |a Proposal writing in business.|0 https://id.loc.gov/authorities/subjects/sh85107545 | |
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