Insanely simple: the obsession that drives Apple's success
(Book)
Description
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity--and inspired him to help others benefit from it. In "Insanely Simple," you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
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Citations
Segall, K. (2013). Insanely simple: the obsession that drives Apple's success. New York, NY, Portfolio/Penguin.
Chicago / Turabian - Author Date Citation (style guide)Segall, Ken. 2013. Insanely Simple: The Obsession That Drives Apple's Success. New York, NY, Portfolio/Penguin.
Chicago / Turabian - Humanities Citation (style guide)Segall, Ken, Insanely Simple: The Obsession That Drives Apple's Success. New York, NY, Portfolio/Penguin, 2013.
MLA Citation (style guide)Segall, Ken. Insanely Simple: The Obsession That Drives Apple's Success. New York, NY, Portfolio/Penguin, 2013.
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Record Information
Last Sierra Extract Time | Jun 12, 2024 06:53:57 PM |
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Last File Modification Time | Jun 12, 2024 06:54:18 PM |
Last Grouped Work Modification Time | Jun 12, 2024 06:54:03 PM |
MARC Record
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050 | 0 | 0 | |a This paperback edition with a new chapter published 2013. |
100 | 1 | |a Segall, Ken, |0 https://id.loc.gov/authorities/names/n2011085101 |e author. | |
245 | 1 | 0 | |a Insanely simple : |b the obsession that drives Apple's success / |c Ken Segall. |
264 | 1 | |a New York, NY : |b Portfolio/Penguin, |c 2013. | |
264 | 4 | |a Ⓒ2012. | |
300 | |a 238 pages : |b index ; |c 22 cm | ||
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505 | 0 | |a Preface -- Introduction The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Think ahead -- Conclusion Think different -- Acknowledgements -- Index. | |
520 | |a To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity--and inspired him to help others benefit from it. In "Insanely Simple," you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. | ||
600 | 1 | 0 | |a Jobs, Steve, |d 1955-2011. |0 https://id.loc.gov/authorities/names/n87883336 |
610 | 2 | 0 | |a Apple Computer, Inc. |0 https://id.loc.gov/authorities/names/n84040978 |
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