Insanely simple: the obsession that drives Apple's success
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Description
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity--and inspired him to help others benefit from it. In "Insanely Simple," you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
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ISBN:
9781591846215
9781101572047
9780449806838
9781101572047
9780449806838
Staff View
Grouping Information
Grouped Work ID | 06b012c2-3eac-e19c-ad4e-19d8a725a054 |
---|---|
Grouping Title | insanely simple the obsession that drives apples success |
Grouping Author | ken segall |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-06-12 18:54:03PM |
Last Indexed | 2024-06-29 23:37:43PM |
Solr Fields
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auth_author2
Segall, Ken
author
Segall, Ken
author2-role
Segall, Ken
author_display
Segall, Ken
available_at_cmc
Salida Regional Library
display_description
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity--and inspired him to help others benefit from it. In "Insanely Simple," you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
format_category_cmc
Audio Books
Books
eBook
Books
eBook
format_cmc
Book
eAudiobook
eBook
eAudiobook
eBook
id
06b012c2-3eac-e19c-ad4e-19d8a725a054
isbn
9780449806838
9781101572047
9781591846215
9781101572047
9781591846215
itype_cmc
Book
last_indexed
2024-06-30T05:37:43.805Z
lexile_score
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literary_form
Non Fiction
literary_form_full
Non Fiction
owning_location_cmc
Salida Regional Library
primary_isbn
9781591846215
publishDate
2012
2013
2013
publisher
Portfolio/Penguin
Random House Audio
Random House Audio
recordtype
grouped_work
subject_facet
Apple Computer, Inc
Business
Computer Technology
Creative ability in business
Electronic books
Jobs, Steve, -- 1955-2011
Marketing
Nonfiction
Business
Computer Technology
Creative ability in business
Electronic books
Jobs, Steve, -- 1955-2011
Marketing
Nonfiction
title_display
Insanely simple : the obsession that drives Apple's success
title_full
Insanely simple : the obsession that drives Apple's success / Ken Segall
Insanely simple [electronic resource] : The obsession that drives apple's success. Ken Segall
Insanely simple [electronic resource] : The obsession that drives apple's success. Ken Segall
title_short
Insanely simple
title_sub
the obsession that drives Apple's success
topic_facet
Business
Computer Technology
Creative ability in business
Jobs, Steve
Marketing
Nonfiction
Computer Technology
Creative ability in business
Jobs, Steve
Marketing
Nonfiction
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