Insanely simple: The obsession that drives apple's success.
(eAudiobook)
Description
To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.
Copies
Citations
Segall, K. (2012). Insanely simple: The obsession that drives apple's success. Unabridged. New York, Random House Audio.
Chicago / Turabian - Author Date Citation (style guide)Segall, Ken. 2012. Insanely Simple: The Obsession That Drives Apple's Success. New York, Random House Audio.
Chicago / Turabian - Humanities Citation (style guide)Segall, Ken, Insanely Simple: The Obsession That Drives Apple's Success. New York, Random House Audio, 2012.
MLA Citation (style guide)Segall, Ken. Insanely Simple: The Obsession That Drives Apple's Success. Unabridged. New York, Random House Audio, 2012.
More Copies In Prospector
More Details
Notes
Staff View
Record Information
Last File Modification Time | Jan 10, 2024 10:41:08 AM |
---|---|
Last Grouped Work Modification Time | Jun 12, 2024 06:54:03 PM |
MARC Record
LEADER | 03118nim a2200433Ka 4500 | ||
---|---|---|---|
001 | ODN0000766347 | ||
006 | m h | ||
007 | cr una--- | ||
007 | sz usn nn ed | ||
008 | 130919s2012 nyu s 000 0 eng d | ||
020 | |a 9780449806838 (sound recording) | ||
037 | |a 80620087-312E-4A54-BEF8-6EA3E986201E |b OverDrive, Inc. |n http://www.overdrive.com | ||
040 | |a TEFOD |c TEFOD | ||
084 | |a BUS041000 |a BUS043000 |a BUS070030 |2 bisacsh | ||
100 | 1 | |a Segall, Ken. | |
245 | 1 | 0 | |a Insanely simple |h [electronic resource] : |b The obsession that drives apple's success. |c Ken Segall. |
250 | |a Unabridged. | ||
260 | |a New York : |b Random House Audio, |c 2012. | ||
300 | |a 1 online resource (6 audio files) : |b digital | ||
306 | |a 07:05:44 | ||
336 | |a spoken word |b spw |2 rdacontent | ||
337 | |a audio |b s |2 rdamedia | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a audio file |2 rda | ||
500 | |a Unabridged. | ||
511 | 0 | |a Narrator: Ken Segall. | |
520 | |a To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it. | ||
538 | |a Requires OverDrive Listen (file size: N/A KB) or OverDrive app (file size: 199592 KB). | ||
650 | 1 | 7 | |a Nonfiction. |2 OverDrive |
650 | 7 | |a Business. |2 OverDrive | |
650 | 7 | |a Computer Technology. |2 OverDrive | |
655 | 7 | |a Electronic books. |2 local | |
700 | 1 | |a Segall, Ken. | |
856 | 4 | 0 | |u http://link.overdrive.com/?websiteID=162&titleID=766347 |z CMC Online Access. |
856 | 4 | |3 Excerpt |u https://samples.overdrive.com/?crid=80620087-312E-4A54-BEF8-6EA3E986201E&.epub-sample.overdrive.com |z Sample | |
856 | 4 | |3 Image |u https://img1.od-cdn.com/ImageType-100/1191-1/%7B80620087-312E-4A54-BEF8-6EA3E986201E%7DImg100.jpg |z Large cover image | |
856 | 4 | |3 Thumbnail |u https://img1.od-cdn.com/ImageType-200/1191-1/%7B80620087-312E-4A54-BEF8-6EA3E986201E%7DImg200.jpg |z Thumbnail cover image | |
949 | 1 | |h 139 |l cme |s j |t 110 |w Overdrive : External |