Understanding digital marketing: marketing strategies for engaging the digital generation
(Book)
"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--
Ryan, D., & Jones, C. (2012). Understanding digital marketing: marketing strategies for engaging the digital generation. 2nd ed. Philadelphia, PA, Kogan Page.
Chicago / Turabian - Author Date Citation (style guide)Ryan, Damian and Calvin. Jones. 2012. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Philadelphia, PA, Kogan Page.
Chicago / Turabian - Humanities Citation (style guide)Ryan, Damian and Calvin. Jones, Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Philadelphia, PA, Kogan Page, 2012.
MLA Citation (style guide)Ryan, Damian. and Calvin Jones. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. 2nd ed. Philadelphia, PA, Kogan Page, 2012.
Notes
Record Information
Last Sierra Extract Time | Apr 28, 2024 06:31:04 AM |
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Last File Modification Time | Apr 28, 2024 06:31:21 AM |
Last Grouped Work Modification Time | May 03, 2024 05:13:39 AM |
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245 | 1 | 0 | |a Understanding digital marketing :|b marketing strategies for engaging the digital generation /|c Damian Ryan and Calvin Jones. |
250 | |a 2nd ed. | ||
264 | 1 | |a Philadelphia, PA :|b Kogan Page,|c [2012] | |
264 | 4 | |c ©2012 | |
300 | |a xv, 283 pages :|b illustrations ;|c 23 cm | ||
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500 | |a Includes index. | ||
505 | 0 | |a Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?. | |
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