Understanding digital marketing: marketing strategies for engaging the digital generation
Author:
Publisher:
Kogan Page
Publication Date:
Varies, see individual formats and editions
Language:
English
Description
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.This book will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go"--
"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--
"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--
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Contributors:
ISBN:
9780749471026
9780749453893
9780749464288
9780749464271
9780749453893
9780749464288
9780749464271
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Grouping Information
| Grouped Work ID | 56351550-440f-78f2-dd12-15d4ee2115a6 |
|---|---|
| Grouping Title | understanding digital marketing marketing strategies for engaging the digital generation |
| Grouping Author | damian ryan |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2025-02-15 19:32:31PM |
| Last Indexed | 2025-02-23 01:26:45AM |
Solr Fields
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0
accelerated_reader_reading_level
0
auth_author2
Jones, Calvin
author
Ryan, Damian
author2-role
Jones, Calvin
author_display
Ryan, Damian
available_at_cmc
Summit-Frisco
display_description
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.This book will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go"--
"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--
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Books
format_cmc
Book
id
56351550-440f-78f2-dd12-15d4ee2115a6
isbn
9780749453893
9780749464271
9780749464288
9780749471026
9780749464271
9780749464288
9780749471026
itype_cmc
Adult non-fiction paperback
Book
Book
last_indexed
2025-02-23T08:26:45.660Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
owning_location_cmc
Summit-Frisco
primary_isbn
9780749471026
publishDate
2009
2012
2014
2012
2014
publisher
Kogan Page
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Marketing / General
Digitaliseren
Internet marketing
Marketing
Marketing -- Management
Social media
Strategic planning
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Marketing / General
Digitaliseren
Internet marketing
Marketing
Marketing -- Management
Social media
Strategic planning
title_display
Understanding digital marketing : marketing strategies for engaging the digital generation
title_full
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones
title_short
Understanding digital marketing
title_sub
marketing strategies for engaging the digital generation
topic_facet
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Marketing / General
Digitaliseren
Internet marketing
Management
Marketing
Social media
Strategic planning
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Marketing / General
Digitaliseren
Internet marketing
Management
Marketing
Social media
Strategic planning
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| ils:.b43101616 | .i85740780 | Summit-Frisco Non Fiction | 658.872 RYA | 1 | false | false | On Shelf | Aug 28, 2023 | sufnf | ||||
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| ils:.b29197922 | Book | Books | English | Kogan Page | 2009 | xii, 276 pages : illustrations ; 25 cm |
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