Shoe dog: a memoir by the creator of Nike
(Book)

Book Cover
Published:
New York : Scribner, 2016.
Format:
Book
Physical Desc:
386 pages ; 24 cm
Status:
CMC Leadville Campus
HD9992 .U52 K555 2016
Description

"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed

"Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launcheda company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top

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MCPLD Central Non-Fiction
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Feb 28, 2022
Vail Public Library Non Fic & Classics
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Citations
APA Citation (style guide)

Knight, P. H. (2016). Shoe dog: a memoir by the creator of Nike. New York: Scribner.

Chicago / Turabian - Author Date Citation (style guide)

Knight, Philip H., 1938-. 2016. Shoe Dog: A Memoir By the Creator of Nike. New York: Scribner.

Chicago / Turabian - Humanities Citation (style guide)

Knight, Philip H., 1938-, Shoe Dog: A Memoir By the Creator of Nike. New York: Scribner, 2016.

MLA Citation (style guide)

Knight, Philip H. Shoe Dog: A Memoir By the Creator of Nike. New York: Scribner, 2016. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Street Date:
1604
Language:
English
ISBN:
9781501135910, 9781501150111, 9781501150111

Notes

Description
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed ,0 from his father and created a company with a simple mission: importhigh-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed ,,000 his first year. Today, Nike's annual sales top ,0 billion. In an age of startups,Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story,beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a businessthat would be dynamic, different. Knight details the manyrisks and daunting setbacks that stood between him and hisdream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together,harnessing the transcendent power of a shared mission, anda deep belief in the spirit of sport, they built a brand that changed everything"--,Provided by publisher.
Description
"Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launcheda company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top ,0 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is morethan a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, aragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief inthe redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"--,Provided by publisher.
Staff View
Grouped Work ID:
46020223-dc4d-4215-2cf8-803f95791cbf
Go To GroupedWork

Record Information

Last Sierra Extract TimeMay 24, 2022 09:35:14 AM
Last File Modification TimeMay 24, 2022 09:35:51 AM
Last Grouped Work Modification TimeMay 24, 2022 09:35:25 AM

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