Fundamentals of sport marketing
(Book)
Author:
Contributors:
Stotlar, David Kent, 1952- author.
Published:
Morgantown, WV : Fitness Information Tech, [2013].
Format:
Book
Edition:
4th ed.
Physical Desc:
x, 470 pages : illustrations ; 26 cm
Status:
Description
Description not provided
Copies
No Copies Found
Citations
APA Citation (style guide)
Pitts, B. G., & Stotlar, D. K. (2013). Fundamentals of sport marketing. 4th ed. Morgantown, WV, Fitness Information Tech.
Chicago / Turabian - Author Date Citation (style guide)Pitts, Brenda G and David Kent Stotlar. 2013. Fundamentals of Sport Marketing. Morgantown, WV, Fitness Information Tech.
Chicago / Turabian - Humanities Citation (style guide)Pitts, Brenda G and David Kent Stotlar, Fundamentals of Sport Marketing. Morgantown, WV, Fitness Information Tech, 2013.
MLA Citation (style guide)Pitts, Brenda G. and David Kent Stotlar. Fundamentals of Sport Marketing. 4th ed. Morgantown, WV, Fitness Information Tech, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Subjects
LC Subjects
More Details
Language:
English
ISBN:
9781935412403, 193541240X
Notes
Bibliography
Includes bibliographical references and index.
Staff View
Grouped Work ID:
57c8eeef-1c38-1e3f-c008-2afeb4b1451e
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Record Information
| Last Sierra Extract Time | Dec 08, 2024 07:48:30 PM |
|---|---|
| Last File Modification Time | Dec 08, 2024 07:48:45 PM |
| Last Grouped Work Modification Time | Dec 29, 2024 06:02:01 AM |
MARC Record
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| 100 | 1 | |a Pitts, Brenda G. |0 https://id.loc.gov/authorities/names/n88616432 | |
| 245 | 1 | 0 | |a Fundamentals of sport marketing / |c Brenda G. Pitts, David K. Stotlar. |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Morgantown, WV : |b Fitness Information Tech, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a x, 470 pages : |b illustrations ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. The sport business industry -- 2. The global market for the sport industry -- 3. The sport marketing process -- 4. Sport marketing research -- 5. Segmentation, target marketing, and positioning -- 6. Marketing information systems -- 7. The marketing mix and the sport industry -- 8. The product in the sport business industry -- 9. Price and pricing strategies for the sport business industry -- 10. Place: Distribution channels and decisions in sport business -- 11. Promotion in the sport industry -- 12. Media relations in sport -- 13. Marketing through endorsements and sponsorships -- 14. Using licensing and logos in the sport industry -- 15. Social media in sport marketing. | |
| 650 | 0 | |a Sports |x Marketing. |0 https://id.loc.gov/authorities/subjects/sh2010114553 | |
| 700 | 1 | |a Stotlar, David Kent, |d 1952- |0 https://id.loc.gov/authorities/names/n86853099 |e author. | |
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| 948 | |a MARCIVE August, 2017 | ||
| 948 | |a MARCIVE extract Aug 5, 2017 | ||
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| 995 | |a Loaded with m2btab.ltiac in 2017.08 | ||
| 995 | |a Exported from Connexion by CMU | ||
| 998 | |e - |f eng |a cu | ||