Fundamentals of sport marketing
(Book)
Author:
Contributors:
Published:
Morgantown, WV : Fitness Information Tech, [2007].
Format:
Book
Edition:
3rd ed.
Physical Desc:
xx, 417 pages : illustrations ; 29 cm
Status:
Description
Description not provided
Copies
Location
Call Number
Status
Last Check-In
CMU Storage Books
GV716 .P58 2007
On Shelf
Feb 4, 2014
Citations
APA Citation (style guide)
Pitts, B. G., & Stotlar, D. K. (2007). Fundamentals of sport marketing. 3rd ed. Morgantown, WV, Fitness Information Tech.
Chicago / Turabian - Author Date Citation (style guide)Pitts, Brenda G and David Kent Stotlar. 2007. Fundamentals of Sport Marketing. Morgantown, WV, Fitness Information Tech.
Chicago / Turabian - Humanities Citation (style guide)Pitts, Brenda G and David Kent Stotlar, Fundamentals of Sport Marketing. Morgantown, WV, Fitness Information Tech, 2007.
MLA Citation (style guide)Pitts, Brenda G. and David Kent Stotlar. Fundamentals of Sport Marketing. 3rd ed. Morgantown, WV, Fitness Information Tech, 2007.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Language:
English
ISBN:
1885693788, 9781885693785
Notes
Bibliography
Includes bibliographical references (pages [327]-336) and index.
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Grouped Work ID:
57c8eeef-1c38-1e3f-c008-2afeb4b1451e
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Record Information
| Last Sierra Extract Time | Dec 10, 2024 06:02:39 AM |
|---|---|
| Last File Modification Time | Dec 10, 2024 06:03:00 AM |
| Last Grouped Work Modification Time | Dec 29, 2024 06:02:01 AM |
MARC Record
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| 264 | 1 | |a Morgantown, WV : |b Fitness Information Tech, |c [2007] | |
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| 300 | |a xx, 417 pages : |b illustrations ; |c 29 cm | ||
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| 504 | |a Includes bibliographical references (pages [327]-336) and index. | ||
| 505 | 0 | |a 1. The sport business industry -- 2. The global market for the sport industry -- 3. Sport marketing theory -- 4. Sport marketing research -- 5. Segmentation, targeting, and positioning in sport business -- 6. Marketing information systems -- 7. The marketing mix and the sporting industry -- 8. The product in the sport industry -- 9. Pricing strategies for the sport industry -- 10. Marketing channels and distribution decisions in the sport business industry -- 11. Promotion in the sport industry -- 12. Media relations in sport -- 13. Marketing through endorsements and sponsorships -- 14. Using licensing and logos in the sport industry -- Appendix A: Sport business organizations contact information -- Appendix B: Sport business trade organizations -- Appendix C: Sport business industry trade publications -- Appendix D: Sport business academic journals and associations directory -- Appendix E: Sport marketing research briefs -- Appendix F: Examples of surveys and questionaires for research. | |
| 650 | 0 | |a Sports |x Marketing. |0 https://id.loc.gov/authorities/subjects/sh2010114553 | |
| 700 | 1 | |a Stotlar, David Kent, |d 1952- |0 https://id.loc.gov/authorities/names/n86853099 | |
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