Creative strategy in advertising
(Book)
Author:
Contributors:
Published:
Boston, MA : Wadsworth/Cengage Learning, [2011].
Format:
Book
Edition:
10th ed.
Physical Desc:
xv, 328 pages : illustrations ; 26 cm
Status:
CMC Steamboat Campus
HF 5825 .J46 2011
Description
Description not provided
Copies
Location
Call Number
Status
Last Check-In
CMC Steamboat Campus
HF 5825 .J46 2011
On Shelf
May 21, 2019
Citations
APA Citation (style guide)
Drewniany, B. L., & Jewler, A. J. (2011). Creative strategy in advertising. 10th ed. Wadsworth/Cengage Learning.
Chicago / Turabian - Author Date Citation (style guide)Drewniany, Bonnie L and A. Jerome. Jewler. 2011. Creative Strategy in Advertising. Wadsworth/Cengage Learning.
Chicago / Turabian - Humanities Citation (style guide)Drewniany, Bonnie L and A. Jerome. Jewler, Creative Strategy in Advertising. Wadsworth/Cengage Learning, 2011.
MLA Citation (style guide)Drewniany, Bonnie L. and A. Jerome Jewler. Creative Strategy in Advertising. 10th ed. Wadsworth/Cengage Learning, 2011.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
More Copies In Prospector
Loading Prospector Copies...
More Details
Language:
Unknown
ISBN:
9781439082706, 1439082707
Notes
General Note
Jewler's name appears first on earlier editions.
Bibliography
Includes bibliographical references and index.
Staff View
Grouped Work ID:
14f75b12-0bf2-f5f6-9a1a-7c41579fac67
QR Code
Record Information
| Last Sierra Extract Time | Feb 28, 2025 05:06:44 AM |
|---|---|
| Last File Modification Time | Feb 28, 2025 05:07:10 AM |
| Last Grouped Work Modification Time | Feb 28, 2025 05:06:51 AM |
MARC Record
| LEADER | 02444cam a22004334a 4500 | ||
|---|---|---|---|
| 001 | 436029890 | ||
| 003 | OCoLC | ||
| 005 | 20110822162430.0 | ||
| 008 | 090905t20112011maua b 001 0 eng d | ||
| 010 | |a 2009943636 | ||
| 020 | |a 9781439082706 | ||
| 020 | |a 1439082707 | ||
| 035 | |a (OCoLC)436029890 | ||
| 040 | |a BTCTA |b eng |c BTCTA |d VMY |d VP@ |d YDXCP |d Z5A | ||
| 050 | 0 | 0 | |a HF5825 |b .J46 2011 |
| 082 | 0 | 4 | |a 659.1 |2 22 |
| 100 | 1 | |a Drewniany, Bonnie L. |0 https://id.loc.gov/authorities/names/n97044347 | |
| 245 | 1 | 0 | |a Creative strategy in advertising / |c Bonnie L. Drewniany, A. Jerome Jewler. |
| 250 | |a 10th ed. | ||
| 264 | 1 | |a Boston, MA : |b Wadsworth/Cengage Learning, |c [2011] | |
| 264 | 4 | |c ©2011 | |
| 300 | |a xv, 328 pages : |b illustrations ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Jewler's name appears first on earlier editions. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas. | |
| 650 | 0 | |a Advertising copy. |0 https://id.loc.gov/authorities/subjects/sh85001198 | |
| 650 | 0 | |a Advertising layout and typography. |0 https://id.loc.gov/authorities/subjects/sh85001204 | |
| 700 | 1 | |a Jewler, A. Jerome. |0 https://id.loc.gov/authorities/names/n80045618 | |
| 907 | |a .b3346697x | ||
| 948 | |a MARCIVE Comp, in 2022.12 | ||
| 948 | |a MARCIVE August, 2017 | ||
| 948 | |a MARCIVE extract Aug 5, 2017 | ||
| 989 | |1 .i66161903 |b 1030003087333 |d cms |g - |m |h 9 |x 0 |t 0 |i 5 |j 18 |k 110822 |n 05-21-2019 20:54 |o - |a HF 5825 .J46 2011 | ||
| 995 | |a Loaded with m2btab.ltiac in 2022.12 | ||
| 995 | |a Loaded with m2btab.ltiac in 2017.08 | ||
| 998 | |e - |f eng |a cm |a cms | ||