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Creative strategy in advertising

Book Cover
Publisher:
Wadsworth/Cengage Learning
Publication Date:
[2011]
Edition:
10th ed
Language:
English

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ISBN:
9781439082706

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Grouping Information

Grouped Work ID14f75b12-0bf2-f5f6-9a1a-7c41579fac67
Grouping Titlecreative strategy in advertising
Grouping Authorbonnie l drewniany
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2025-02-28 05:06:51AM
Last Indexed2025-03-13 00:49:37AM

Solr Fields

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accelerated_reader_reading_level
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auth_author2
Jewler, A. Jerome
author
Drewniany, Bonnie L.
author2-role
Jewler, A. Jerome
author_display
Drewniany, Bonnie L.
available_at_cmc
CMC Steamboat Campus
detailed_location_cmc
CMC Steamboat Campus
display_description
format_category_cmc
Books
format_cmc
Book
id
14f75b12-0bf2-f5f6-9a1a-7c41579fac67
isbn
9781439082706
itype_cmc
Book
last_indexed
2025-03-13T06:49:37.808Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_cmc
HF 5825 .J46 2011
owning_library_cmc
Colorado Mountain College
owning_location_cmc
CMC Steamboat Campus
primary_isbn
9781439082706
publishDate
2011
publisher
Wadsworth/Cengage Learning
recordtype
grouped_work
subject_facet
Advertising copy
Advertising layout and typography
title_display
Creative strategy in advertising
title_full
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler
title_short
Creative strategy in advertising
topic_facet
Advertising copy
Advertising layout and typography

Solr Details Tables

item_details

Bib IdItem IdShelf LocationCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
ils:.b3346697x.i66161903CMC Steamboat CampusHF 5825 .J46 20111falsefalseOn ShelfMay 21, 2019cms

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b3346697xBookBooks10th edEnglishWadsworth/Cengage Learning[2011]xv, 328 pages : illustrations ; 26 cm

scoping_details_cmc

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