The Invisible Touch
Author:
Publisher:
Recorded Books, Inc
Pub. Date:
2016
Edition:
Unabridged
Language:
English
Description
Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry-what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
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Contributors:
ISBN:
9781501909283
Staff View
Grouping Information
Grouped Work ID | d80a769c-2c7a-8c27-8dd1-e74b0cd6dbc3 |
---|---|
Grouping Title | invisible touch |
Grouping Author | harry beckwith |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-01-04 16:00:02PM |
Last Indexed | 2024-05-18 03:52:08AM |
Solr Fields
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0
accelerated_reader_reading_level
0
auth_author2
Wilson, George
author
Beckwith, Harry
author2-role
Wilson, George,reader
hoopla digital
hoopla digital
author_display
Beckwith, Harry
display_description
Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry-what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
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Audio Books
eBook
eBook
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eAudiobook
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d80a769c-2c7a-8c27-8dd1-e74b0cd6dbc3
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9781501909283
last_indexed
2024-05-18T09:52:08.942Z
lexile_score
-1
literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781501909283
publishDate
2016
publisher
Recorded Books, Inc
recordtype
grouped_work
subject_facet
Autobiography
Biographies
Business
Economics
Marketing
Biographies
Business
Economics
Marketing
title_display
The Invisible Touch
title_full
The Invisible Touch [electronic resource] / Harry Beckwith
title_short
The Invisible Touch
topic_facet
Autobiography
Business
Economics
Marketing
Business
Economics
Marketing
Solr Details Tables
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record_details
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---|---|---|---|---|---|---|---|---|
hoopla:MWT13520485 | eAudiobook | Audio Books | Unabridged | English | Recorded Books, Inc | 2016 | 1 online resource (1 audio file (5hr., 39 min.)) : digital. |
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