The Invisible Touch
(eAudiobook)
Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry-what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
Beckwith, H., & Wilson, G. (2016). The Invisible Touch. Unabridged. [United States], Recorded Books, Inc.
Chicago / Turabian - Author Date Citation (style guide)Beckwith, Harry and George, Wilson. 2016. The Invisible Touch. [United States], Recorded Books, Inc.
Chicago / Turabian - Humanities Citation (style guide)Beckwith, Harry and George, Wilson, The Invisible Touch. [United States], Recorded Books, Inc, 2016.
MLA Citation (style guide)Beckwith, Harry, and George Wilson. The Invisible Touch. Unabridged. [United States], Recorded Books, Inc, 2016.
Notes
Hoopla Extract Information
hooplaId | 13520485 |
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title | The Invisible Touch |
kind | AUDIOBOOK |
price | 2.51 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Jan 14, 2023 08:08:20 PM |
Record Information
Last File Modification Time | Jan 04, 2024 04:06:32 PM |
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Last Grouped Work Modification Time | Jan 04, 2024 04:00:02 PM |
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