Marketing strategy & organization: building sustainable business
(Book)

Book Cover
Published:
Leuven : Lannoo Campus, [2010, c2008].
Format:
Book
Edition:
3rd ed.
Physical Desc:
279 pages : illustrations ; 24 cm.
Status:
CMC Quigley Library
HF5415 .M64 2010
Description
Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organization in an imaginary competition. This publication provides a way of thinking and a method with which organizations truly can enhance their competitive strength, and make it sustainable. This book discusses five questions in the strategic domains that cause managers and leaders to lie awake at night: 1. Do we have an adequate understanding of our external and internal environments? How do we compete today? 2. What is our strategic ambition? 3. Where and how should we compete in the future? How do we optimally evaluate our strategic options? 4. How do we get to where we want to be in the future? How can we successfully implement our marketing plans? 5. What will be the return on our strategy in the future? For our customers, our shareholders, our employees, and other stakeholders? them up for the answers to these questions. In particular, We will happily wake them up for the answers to these questions. In particular, there are two groups of readers who can learn to excel in their markets. In the first place, the manager or student receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises. their markets. In the first place, the manager or student receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises. receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises.
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CMC Quigley Library
HF5415 .M64 2010
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Citations
APA Citation (style guide)

Moenaert, R., Robben, H., & Gouw, P. (20102008). Marketing strategy & organization: building sustainable business. 3rd ed. Leuven: Lannoo Campus.

Chicago / Turabian - Author Date Citation (style guide)

Moenaert, Rudy, 1961-, Henry. Robben and Peter. Gouw. 20102008. Marketing Strategy & Organization: Building Sustainable Business. Leuven: Lannoo Campus.

Chicago / Turabian - Humanities Citation (style guide)

Moenaert, Rudy, 1961-, Henry. Robben and Peter. Gouw, Marketing Strategy & Organization: Building Sustainable Business. Leuven: Lannoo Campus, 20102008.

MLA Citation (style guide)

Moenaert, Rudy, Henry Robben, and Peter Gouw. Marketing Strategy & Organization: Building Sustainable Business. 3rd ed. Leuven: Lannoo Campus, 20102008. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
ISBN:
9789020987843, 9020987844

Notes

General Note
"This book appeared previously under the title: Visionary Marketing"--verso of T.P.
Bibliography
Includes bibliographical references and index.
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Grouped Work ID:
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Record Information

Last File Modification TimeOct 10, 2018 04:19:04 AM
Last Grouped Work Modification TimeOct 10, 2018 01:06:21 AM

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