Ethnography for marketers: a guide to consumer immersion
(Book)
Author:
Published:
Thousand Oaks, Calif. : SAGE Publications, [2006].
Format:
Book
Physical Desc:
xii, 252 pages ; 24 cm
Status:
Description
Description not provided
Copies
Location
Call Number
Status
Last Check-In
CMU Main Books 3rd Floor
HF5415.2 .M3164 2006
On Shelf
May 7, 2009
Citations
APA Citation (style guide)
Mariampolski, H. (2006). Ethnography for marketers: a guide to consumer immersion. Thousand Oaks, Calif., SAGE Publications.
Chicago / Turabian - Author Date Citation (style guide)Mariampolski, Hy. 2006. Ethnography for Marketers: A Guide to Consumer Immersion. Thousand Oaks, Calif., SAGE Publications.
Chicago / Turabian - Humanities Citation (style guide)Mariampolski, Hy, Ethnography for Marketers: A Guide to Consumer Immersion. Thousand Oaks, Calif., SAGE Publications, 2006.
MLA Citation (style guide)Mariampolski, Hy. Ethnography for Marketers: A Guide to Consumer Immersion. Thousand Oaks, Calif., SAGE Publications, 2006.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
ISBN:
0761969462, 9780761969464, 0761969470, 9780761969471
Notes
Bibliography
Includes bibliographical references (pages 235-238) and index.
Staff View
Grouped Work ID:
118badbb-4d42-6830-1fe0-1c9d4b703e10
Record Information
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| 245 | 1 | 0 | |a Ethnography for marketers :|b a guide to consumer immersion /|c Hy Mariampolski. |
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| 264 | 4 | |c ©2006 | |
| 300 | |a xii, 252 pages ;|c 24 cm | ||
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| 338 | |a volume|b nc|2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 235-238) and index. | ||
| 505 | 0 | |a Introducing ethnography to marketers -- The intellectual heritage -- The power of ethnography -- Applications of the new marketing ethnography -- Varieties of ethnographies -- Project overview -- Project design issues -- Respondent recruitment -- Respondent orientation -- Logistics in the field -- Site visit overview -- Ethnographic foundations -- Ways of looking -- What ethnography seeks -- Approaching the site visit -- Collecting data -- Developing rapport with respondents -- Motivating respondent cooperation -- Asking questions -- Expanding your understanding of respondents -- Managing and closing the visit -- Introduction to analysis and presentation -- Reporting -- Compiling, organizing, and analyzing ethnographic data -- Interpreting and drawing conclusions -- Quality review. | |
| 650 | 0 | |a Marketing research.|0 https://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Consumer behavior.|0 https://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Consumers' preferences.|0 https://id.loc.gov/authorities/subjects/sh85031496 | |
| 650 | 0 | |a Business anthropology.|0 https://id.loc.gov/authorities/subjects/sh92001220 | |
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