This business of music marketing & promotion
(Book)
Author:
Contributors:
Published:
New York : Billboard Books, 2003.
Format:
Book
Edition:
Rev. & updated ed.
Physical Desc:
xii, 308 pages : illustrations ; 24 cm
Status:
Description
Description not provided
Copies
No Copies Found
Citations
APA Citation (style guide)
Lathrop, T., & Pettigrew, J. (2003). This business of music marketing & promotion. Rev. & updated ed. New York, Billboard Books.
Chicago / Turabian - Author Date Citation (style guide)Lathrop, Tad and Jim. Pettigrew. 2003. This Business of Music Marketing & Promotion. New York, Billboard Books.
Chicago / Turabian - Humanities Citation (style guide)Lathrop, Tad and Jim. Pettigrew, This Business of Music Marketing & Promotion. New York, Billboard Books, 2003.
MLA Citation (style guide)Lathrop, Tad. and Jim Pettigrew. This Business of Music Marketing & Promotion. Rev. & updated ed. New York, Billboard Books, 2003.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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More Details
Language:
English
ISBN:
0823077292, 9780823077298, 082307711X, 9780823077113
Notes
General Note
Includes index.
Staff View
Grouped Work ID:
9b0ff12e-e41c-83ba-d2da-129285169de5
QR Code
Record Information
| Last Sierra Extract Time | Nov 01, 2024 05:53:49 PM |
|---|---|
| Last File Modification Time | Nov 01, 2024 05:54:16 PM |
| Last Grouped Work Modification Time | Nov 01, 2024 05:53:59 PM |
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| 245 | 1 | 0 | |a This business of music marketing & promotion / |c Tad Lathrop ; contributions by Jim Pettigrew, Jr. |
| 246 | 3 | 0 | |a Music marketing & promotion |
| 246 | 3 | |a Music marketing and promotion | |
| 250 | |a Rev. & updated ed. | ||
| 264 | 1 | |a New York : |b Billboard Books, |c 2003. | |
| 300 | |a xii, 308 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Selling music in the new entertainment marketplace -- Charting the corporate hitmaking process -- Previewing the total marketing program -- Defining the basic product and its audience -- Packaging the product -- Pricing, payouts, and profits -- Distributing through stores and their suppliers -- Direct marketing and non-store sales methods -- Distributing over the Internet -- Promoting the product: publicity -- Promoting the product: online techniques -- Promoting the product: radio, video, and television -- Promoting the product: sales incentives, live shows, and other methods -- Working the live performance market -- Expanding the marketing program -- Generating revenue from writing and publishing -- Marketing and promoting music in foreign countries -- Monitoring and managing the marketing program -- Twenty profile-building ideas to use right now -- Talking shop: interviews. | |
| 650 | 0 | |a Music trade |x Vocational guidance. |0 https://id.loc.gov/authorities/subjects/sh2008108135 | |
| 650 | 0 | |a Popular music |x Writing and publishing. |0 https://id.loc.gov/authorities/subjects/sh85088870 | |
| 650 | 0 | |a Sound recordings |0 https://id.loc.gov/authorities/subjects/sh85125391 |x Marketing. |0 https://id.loc.gov/authorities/subjects/sh99005342 | |
| 700 | 1 | |a Pettigrew, Jim. |0 https://id.loc.gov/authorities/names/n88265362 | |
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