The friction-free economy : marketing strategies for a wired world
(Book)

Book Cover
Published:
New York : HarperBusiness, 1997.
Format:
Book
Edition:
1st ed.
Physical Desc:
pages cm.
Status:
CMC Steamboat Campus
HC79.H53 L49 1997
Description
Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.
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Location
Call Number
Status
CMC Steamboat Campus
HC79.H53 L49 1997
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Citations
APA Citation (style guide)

Lewis, T. G. 1. (1997). The friction-free economy: marketing strategies for a wired world. New York: HarperBusiness.

Chicago / Turabian - Author Date Citation (style guide)

Lewis, T. G. 1941-. 1997. The Friction-free Economy: Marketing Strategies for a Wired World. New York: HarperBusiness.

Chicago / Turabian - Humanities Citation (style guide)

Lewis, T. G. 1941-, The Friction-free Economy: Marketing Strategies for a Wired World. New York: HarperBusiness, 1997.

MLA Citation (style guide)

Lewis, T. G. 1941-. The Friction-free Economy: Marketing Strategies for a Wired World. New York: HarperBusiness, 1997. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
ISBN:
0887308473

Notes

Bibliography
Includes bibliographical references and index.
Staff View
Grouped Work ID:
4c7893c3-00ae-988d-bbff-7165dee522ef
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