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The Ultralight Startup
(eAudiobook)

Book Cover
Contributors:
Published:
[United States] : Gildan Audio, 2012.
Format:
eAudiobook
Edition:
Unabridged.
Content Description:
1 online resource (1 audio file (5hr., 33 min.)) : digital.
Status:
Description

It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way. Among his strategies: build the product you wish you had; it doesn't have to be sexy to make money; be bold when promoting yourself; and attract fans to attract customers. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.

Also in This Series
Citations
APA Citation (style guide)

Baptiste, J. L., & Hagen, D. (2012). The Ultralight Startup. Unabridged. [United States], Gildan Audio.

Chicago / Turabian - Author Date Citation (style guide)

Baptiste, Jason L. and Don, Hagen. 2012. The Ultralight Startup. [United States], Gildan Audio.

Chicago / Turabian - Humanities Citation (style guide)

Baptiste, Jason L. and Don, Hagen, The Ultralight Startup. [United States], Gildan Audio, 2012.

MLA Citation (style guide)

Baptiste, Jason L., and Don Hagen. The Ultralight Startup. Unabridged. [United States], Gildan Audio, 2012.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Language:
English
ISBN:
9781469000527, 1469000520

Notes

Restrictions on Access
Instant title available through hoopla.
Participants/Performers
Read by Don Hagen.
Description
It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way. Among his strategies: build the product you wish you had; it doesn't have to be sexy to make money; be bold when promoting yourself; and attract fans to attract customers. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.
System Details
Mode of access: World Wide Web.
Staff View
Grouped Work ID:
ce751c1c-0dda-9f14-933c-3d76c6183341
Go To GroupedWork

Hoopla Extract Information

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Record Information

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Last Grouped Work Modification TimeJan 04, 2024 04:00:02 PM

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