Introduction : Why voter mobilization matters

Evidence versus received wisdom

Door-to-door canvassing

Leaflets and signage

Direct mail

Commercial phone banks, volunteer phone banks, and robo calls

Electronic mail, social media, and text messaging

Using events to draw voters to the polls

Using mass media to mobilize voters

Voter registration and voter turnout

Strategies for effective messaging

What works, what doesn't, and what's next

Front Cover; Title Page; Copyright Information; Table of Contents; Preface; Introduction: Why Voter Mobilization Matters; Evidence versus Received Wisdom; Door-to-Door Canvassing; Leaflets and Signage; Direct Mail; Commercial Phone Banks, Volunteer Phone Banks, and Robocalls; Electronic Mail, Social Media, and Text Messaging; Using Events to Draw Voters to the Polls; Using Mass Media to Mobilize Voters; Voter Registration and Voter Turnout; Strategies for Effective Messaging; What Works, What Doesn't, and What's Next; Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments

Appendix B: Meta-Analysis of Direct Mail ExperimentsAppendix C: Meta-Analysis of Phone-Call Experiments; Notes; Index; Back Cover

Front Cover

Title Page

Copyright Information

Table of Contents

Preface

Introduction: Why Voter Mobilization Matters

Evidence versus Received Wisdom

Door-to-Door Canvassing

Leaflets and Signage

Direct Mail

Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls

Electronic Mail, Social Media, and Text Messaging

Using Events to Draw Voters to the Polls

Using Mass Media to Mobilize Voters

Voter Registration and Voter Turnout

Strategies for Effective Messaging

What Works, What Doesn't, and What's Next

Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments

Appendix B: Meta-Analysis of Direct Mail Experiments

Appendix C: Meta-Analysis of Phone-Calling Experiments

Notes

Index

Back Cover.

Introduction: Why voter mobilization matters

Evidence versus received wisdom

Door-to-door canvassing : shoe leather politics

Leaflets : walk, don't talk

Direct mail : postal service as campaign staff

Phone banks : politics meets telemarketing

Electronic mail : faster, cheaper, but does it work?

Festivals and events : putting the party back into politics

Mass media : do TV, radio, and newspaper ads boost turnout?

What works, what doesn't, and what's next.

Why voter mobilization matters

Evidence versus received wisdom

Door-to-door canvassing : shoe leather politics

Leaflets : walk, don't talk

Direct mail : postal service as campaign staff

Phone banks : politics meets telemarketing

Electronic mail : faster, cheaper, but does it work?

Frontiers of get-out-the-vote research.