Online marketing handbook: how to promote, advertise, and sell your products and services on the Internet

Book Cover
Publisher:
J. Wiley,
Pub. Date:
[1998]
Edition:
1998 ed.
Language:
English
Description
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
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ISBN:
9780471293101
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Grouping Information

Grouped Work ID e5e44e9a-6a2a-e4f9-60d3-aae7f763fa9a
Grouping Title online marketing handbook how to promote advertise and sell your products and services on the intern
Grouping Author janal daniel s
Grouping Category book
Last Grouping Update 2019-06-16 01:54:48AM
Last Indexed 2019-06-18 04:07:13AM

Solr Details

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record_details ils:.b1413147x|Book|Books|1998 ed.|English|J. Wiley,|[1998]|xiii, 450 pages : illustrations ; 24 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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subject_facet Databases, Internet, Internet advertising, Internet marketing, Marketing -- Databases, Marketing research -- Computer network resources
title_display Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet
title_full Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet / Daniel S. Janal
title_short Online marketing handbook :
title_sub how to promote, advertise, and sell your products and services on the Internet
topic_facet Computer network resources, Internet, Internet advertising, Internet marketing, Marketing, Marketing research