Online marketing handbook: how to promote, advertise, and sell your products and services on the Internet

Book Cover
Publisher:
J. Wiley,
Pub. Date:
[1998]
Edition:
1998 ed.
Language:
English
Description
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
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ISBN:
9780471293101
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Grouping Information

Grouped Work IDe5e44e9a-6a2a-e4f9-60d3-aae7f763fa9a
Grouping Titleonline marketing handbook how to promote advertise and sell your products and services on the intern
Grouping Authorjanal daniel s
Grouping Categorybook
Last Grouping Update2019-07-15 01:38:59AM
Last Indexed2020-01-17 02:26:20AM

Solr Details

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authorJanal, Daniel S.
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primary_isbn9780471293101
publishDate1998
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b1413147xBookBooks1998 ed.EnglishJ. Wiley, [1998]xiii, 450 pages : illustrations ; 24 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b1413147x.i19891052On ShelfOn Shelffalsetruetruefalsefalsetrue64, 65, 61, 62, 63
subject_facetDatabases
Internet
Internet advertising
Internet marketing
Marketing -- Databases
Marketing research -- Computer network resources
title_displayOnline marketing handbook : how to promote, advertise, and sell your products and services on the Internet
title_fullOnline marketing handbook : how to promote, advertise, and sell your products and services on the Internet / Daniel S. Janal
title_shortOnline marketing handbook
title_subhow to promote, advertise, and sell your products and services on the Internet
topic_facetComputer network resources
Internet
Internet advertising
Internet marketing
Marketing
Marketing research