Guerrilla P.R: how you can wage an effective publicity campaign-- without going broke

Book Cover
Publisher:
HarperBusiness,
Pub. Date:
[1993]
Edition:
1st ed.
Language:
English
Description
Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

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ISBN:
9780887306082
9781982464653
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Grouping Information

Grouped Work IDd397f5f6-d909-7dc7-5769-2280e72cb882
Grouping Titleguerrilla p r how you can wage an effective publicity campaign without going broke
Grouping Authorlevine michael
Grouping Categorybook
Last Grouping Update2020-01-15 20:02:01PM
Last Indexed2020-01-16 01:57:38AM

Solr Details

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auth_author2Hurt, Christopher, 1959-
authorLevine, Michael, 1954-
author2-roleHurt, Christopher,1959-
hoopla digital.
author_displayLevine, Michael
available_at_cmcCMC Quigley
detailed_location_cmcCMC Quigley Library
display_descriptionEvery Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
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literary_form_fullNon Fiction
local_callnumber_cmcHD59 .L48 1993
owning_library_cmcColorado Mountain College
owning_location_cmcCMC Quigley
primary_isbn9780887306082
publishDate1993
2009
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b10804754BookBooks1st ed.EnglishHarperBusiness, [1993]xxv, 229 pages ; 22 cm.
hoopla:MWT10077715eAudiobookAudio BooksUnabridged.EnglishBlackstone Publishing, 2009.1 online resource (1 audio file (8hr., 44 min.)) : digital.
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scoping_details_cmc
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b10804754.i19774564On ShelfOn Shelffalsetruetruefalsefalsetrue64, 65, 61, 62, 63
subject_facetIndustrial publicity
Public relations
Small business
Small business -- Public relations
title_displayGuerrilla P.R. : how you can wage an effective publicity campaign-- without going broke
title_fullGuerrilla P.R. : how you can wage an effective publicity campaign-- without going broke / Michael Levine
Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke [electronic resource] / Michael Levine
title_shortGuerrilla P.R
title_subhow you can wage an effective publicity campaign-- without going broke
topic_facetIndustrial publicity
Public relations
Small business