Guerrilla P.R.: how you can wage an effective publicity campaign-- without going broke

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Pub. Date:
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Language:
English
Description
Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

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ISBN:
088730608
9781483078434
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Grouping Information

Grouped Work ID d397f5f6-d909-7dc7-5769-2280e72cb882
Grouping Title guerrilla p r how you can wage an effective publicity campaign without going broke
Grouping Author levine michael
Grouping Category book
Last Grouping Update 2019-06-12 20:02:02PM
Last Indexed 2019-06-20 03:37:44AM

Solr Details

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auth_author2 Hurt, Christopher, 1959-
author Levine, Michael, 1954-
author2-role Hurt, Christopher,1959-, hoopla digital.
author_display Levine, Michael
available_at_cmc CMC Quigley
detailed_location_cmc CMC Quigley Library
display_description Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars-and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
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literary_form_full Non Fiction
local_callnumber_cmc HD59 .L48 1993
owning_library_cmc Colorado Mountain College
owning_location_cmc CMC Quigley
primary_isbn 088730608
publishDate 1993, 2009
record_details hoopla:MWT10077715|eAudiobook|Audio Books|Unabridged.|English|Blackstone Audio, Inc. ,|2009.|1 online resource (1 audio file (8hr., 44 min.)) : digital., ils:.b10804754|Book|Books|1st ed.|English|HarperBusiness,|[1993]|xxv, 229 pages ; 22 cm.
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scoping_details_cmc
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ils:.b10804754 .i19774564 On Shelf On Shelf false true true false false true 64, 65, 61, 62, 63
hoopla:MWT10077715 Available Online Available Online false true false false false false
subject_facet Industrial publicity, Public relations, Small business, Small business -- Public relations
title_display Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke
title_full Guerrilla P.R : how you can wage an effective publicity campaign-- without going broke [electronic resource] / Michael Levine, Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke / Michael Levine
title_short Guerrilla P.R. :
title_sub how you can wage an effective publicity campaign-- without going broke
topic_facet Industrial publicity, Public relations, Small business