The entertainment economy: how mega-media forces are transforming our lives

Book Cover
Publisher:
Times Business,
Pub. Date:
[1999]
Edition:
1st ed.
Language:
English
Description
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.   In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.  From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.  Consumer businesses just like entertainment businesses have to turn to content for the competitive edge.  As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.  In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters.   From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business."  Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
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ISBN:
9780812930429
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Grouping Information

Grouped Work IDbb566efc-0dfd-feff-3384-981d4742f314
Grouping Titleentertainment economy how mega media forces are transforming our lives
Grouping Authorwolf michael j
Grouping Categorybook
Last Grouping Update2019-12-17 01:50:01AM
Last Indexed2020-01-19 03:25:38AM

Solr Details

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authorWolf, Michael J.
author_displayWolf, Michael J
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_cmcPN1992.6 .W68 1999
owning_library_cmcColorado Mountain College
owning_location_cmcCMC Steamboat Campus
primary_isbn9780812930429
publishDate1999
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b11833737BookBooks1st ed.EnglishTimes Business, [1999]xxi, 314 pages ; 25 cm.
recordtypegrouped_work
scoping_details_cmc
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b11833737.i36045135On ShelfOn Shelffalsetruetruefalsefalsetrue64, 65, 61, 62, 63
subject_facetLeisure industry
Motion pictures -- Social aspects
Popular culture
Television broadcasting -- Social aspects
title_displayThe entertainment economy : how mega-media forces are transforming our lives
title_fullThe entertainment economy : how mega-media forces are transforming our lives / Michael J. Wolf
title_shortThe entertainment economy
title_subhow mega-media forces are transforming our lives
topic_facetLeisure industry
Motion pictures
Popular culture
Social aspects
Television broadcasting