The entertainment economy: how mega-media forces are transforming our lives

Book Cover
Publisher:
Times Business,
Pub. Date:
[1999]
Edition:
1st ed.
Language:
English
Description
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.   In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.  From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.  Consumer businesses just like entertainment businesses have to turn to content for the competitive edge.  As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.  In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters.   From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business."  Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
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ISBN:
9780812930429
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Grouping Information

Grouped Work ID bb566efc-0dfd-feff-3384-981d4742f314
Grouping Title entertainment economy how mega media forces are transforming our lives
Grouping Author wolf michael j
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2019-06-17 04:26:06AM

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record_details ils:.b11833737|Book|Books|1st ed.|English|Times Business,|[1999]|xxi, 314 pages ; 25 cm.
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ils:.b11833737 .i36045135 On Shelf On Shelf false true true false false true 64, 65, 61, 62, 63
subject_facet Leisure industry, Motion pictures -- Social aspects, Popular culture, Television broadcasting -- Social aspects
title_display The entertainment economy : how mega-media forces are transforming our lives
title_full The entertainment economy : how mega-media forces are transforming our lives / Michael J. Wolf
title_short The entertainment economy :
title_sub how mega-media forces are transforming our lives
topic_facet Leisure industry, Motion pictures, Popular culture, Social aspects, Television broadcasting