The new typography: a handbook for modern designers

Book Cover
Series:
Publisher:
University of California Press,
Pub. Date:
[1995]
Language:
English
Description
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
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ISBN:
9780520071469
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Grouping Information

Grouped Work ID b76c24c0-c78a-b4a0-c275-682d3ab2c162
Grouping Title new typography a handbook for modern designers
Grouping Author tschichold jan
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2019-06-20 03:45:24AM

Solr Details

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author Tschichold, Jan, 1902-1974.
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publishDate 1995
record_details ils:.b12381822|Book|Books||English|University of California Press,|[1995]|xliv, 236 pages : illustrations ; 22 cm.
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series Weimar and now
series_with_volume Weimar and now|8
subject_facet Graphic arts, Printing
title_display The new typography : a handbook for modern designers
title_full The new typography : a handbook for modern designers / Jan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross
title_short The new typography :
title_sub a handbook for modern designers
topic_facet Graphic arts, Printing