The friction-free economy: marketing strategies for a wired world

Book Cover
Publisher:
HarperBusiness,
Pub. Date:
1997.
Edition:
1st ed.
Language:
English
Description
Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.
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ISBN:
9780887308475
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Grouping Information

Grouped Work ID 4c7893c3-00ae-988d-bbff-7165dee522ef
Grouping Title friction free economy marketing strategies for a wired world
Grouping Author lewis t g
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2019-06-17 04:43:50AM

Solr Details

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author Lewis, T. G. (Theodore Gyle), 1941-
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owning_location_cmc CMC Steamboat Campus
primary_isbn 9780887308475
publishDate 1997
record_details ils:.b14617250|Book|Books|1st ed.|English|HarperBusiness,|1997.|pages cm.
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subject_facet High technology industries -- Marketing
title_display The friction-free economy : marketing strategies for a wired world
title_full The friction-free economy : marketing strategies for a wired world / by T.G. Lewis
title_short The friction-free economy :
title_sub marketing strategies for a wired world
topic_facet High technology industries, Marketing