The friction-free economy: marketing strategies for a wired world

Book Cover
Publisher:
HarperBusiness,
Pub. Date:
1997.
Edition:
1st ed.
Language:
English
Description
Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.
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ISBN:
9780887308475
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Grouping Information

Grouped Work ID4c7893c3-00ae-988d-bbff-7165dee522ef
Grouping Titlefriction free economy marketing strategies for a wired world
Grouping Authorlewis t g
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2020-01-24 02:27:01AM

Solr Details

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authorLewis, T. G. (Theodore Gyle), 1941-
author_displayLewis, T. G
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id4c7893c3-00ae-988d-bbff-7165dee522ef
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literary_form_fullNon Fiction
local_callnumber_cmcHC79.H53 L49 1997
owning_library_cmcColorado Mountain College
owning_location_cmcCMC Steamboat Campus
primary_isbn9780887308475
publishDate1997
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b14617250BookBooks1st ed.EnglishHarperBusiness, 1997.pages cm.
recordtypegrouped_work
scoping_details_cmc
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b14617250.i19868728On ShelfOn Shelffalsetruetruefalsefalsetrue64, 65, 61, 62, 63
subject_facetHigh technology industries -- Marketing
title_displayThe friction-free economy : marketing strategies for a wired world
title_fullThe friction-free economy : marketing strategies for a wired world / by T.G. Lewis
title_shortThe friction-free economy
title_submarketing strategies for a wired world
topic_facetHigh technology industries
Marketing