Persuading on paper: the complete guide to writing copy that pulls in business

Book Cover
Publisher:
Plume,
Pub. Date:
1996.
Language:
English
Description
"Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not "natural writers," Persuading on Paper demonstrates how to write sizzling sales letters, alluring ads, persuasive press release, and more." "Filled with practical advice, invaluable examples from other business owners, and a resource list that readers can consult to learn more, Persuading on Paper a must-have for anyone who wants to attract more clients or customers."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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ISBN:
9780452273139
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Grouping Information

Grouped Work ID 0826a935-6e8d-9fc6-3b97-fca868ded037
Grouping Title persuading on paper the complete guide to writing copy that pulls in business
Grouping Author yudkin marcia
Grouping Category book
Last Grouping Update 2018-10-10 01:06:21AM
Last Indexed 2018-12-13 03:56:07AM

Solr Details

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author Yudkin, Marcia.
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literary_form_full Non Fiction
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owning_library_cmc Colorado Mountain College
owning_location_cmc CMC Steamboat Campus
primary_isbn 9780452273139
publishDate 1996
record_details ils:.b10703238|Book|Books||English|Plume,|1996.|326 pages ; 21 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b10703238 .i19409084 On Shelf On Shelf false true true false false true 64, 65, 61, 62, 63
subject_facet Advertising, Advertising copy, Sales promotion, Small business
title_display Persuading on paper : the complete guide to writing copy that pulls in business
title_full Persuading on paper : the complete guide to writing copy that pulls in business / Marcia Yudkin
title_short Persuading on paper :
title_sub the complete guide to writing copy that pulls in business
topic_facet Advertising, Advertising copy, Sales promotion, Small business