The invisible touch: The four keys to modern marketing

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English
Description
Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry—what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
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ISBN:
9780446524179
9781501909283
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Grouping Information

Grouped Work ID06607ae0-3b23-08b4-47ae-194f51f4eea2
Grouping Titleinvisible touch the four keys to modern marketing
Grouping Authorharry beckwith
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-07-31 20:02:02PM
Last Indexed2021-10-14 21:33:05PM
Novelist Primary ISBNnone

Solr Details

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accelerated_reader_reading_level0
auth_author2Wilson, George.
authorBeckwith, Harry, 1949-
author2-roleWilson, George.
Wilson, George.|Narrator
hoopla digital.
author_displayBeckwith, Harry
available_at_cmcCMC Steamboat Campus
detailed_location_cmcCMC Steamboat Campus
display_descriptionBusiness Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry—what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
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eBook
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2015
2016
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subject_facetBiography & Autobiography
Business
Electronic books
Nonfiction
Service industries -- Marketing
title_displayThe invisible touch : the four keys to modern marketing
title_fullThe invisible touch : the four keys to modern marketing / Harry Beckwith
The invisible touch : the four keys to modern marketing [electronic resource] / Harry Beckwith
The invisible touch [electronic resource] : The four keys to modern marketing. Harry Beckwith
title_shortThe invisible touch
title_subThe four keys to modern marketing
topic_facetBiography & Autobiography
Business
Marketing
Nonfiction
Service industries