The back of the napkin: solving problems and selling ideas with pictures

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Author:
Publisher:
Portfolio,
Pub. Date:
2008.
Language:
English
Description
The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin , the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.
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ISBN:
9781591841999
9781101565919
9781101565902
9789814484862
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Grouping Information

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full_title back of the napkin solving problems and selling ideas with pictures
author roam dan
grouping_category book
lastUpdate 2017-02-24 03:13:56AM

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author_display Roam, Dan
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bisac_subject BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior
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display_description

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

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physical 1 online resource (290 pages), 278 p. : ill. ; 19 cm.
popularity 2
primary_isbn 9781591841999
publishDate 2008, 2009
publishDateSort 2008
publisher Marshall Cavendish,, Penguin Publishing Group, Portfolio,
rating 2.5
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subject_facet BUSINESS & ECONOMICS -- Industrial Management, BUSINESS & ECONOMICS -- Management, BUSINESS & ECONOMICS -- Management Science, BUSINESS & ECONOMICS -- Organizational Behavior, Creative ability in business, Electronic books, Management -- Audio-visual aids, Problem solving -- Audio-visual aids, Visualization
table_of_contents 11. Where is Our Business? Pictures That Solve a Where Problem12. When Can We Fix Things? Pictures That Solve a When Problem; 13. How Can We Improve Our Business? Pictures That Solve a HowProblem; 14. Why Should We Even Bother? Pictures That Solve aWhy Problem; Part IV: Selling Ideas; 15. Everything I Know About Business I Learned in Show-and-Tell; 16. Drawing Conclusions; Acknowledgments; Appendix A: The Science of Visual Thinking; Appendix B: Resources for Visual Thinkers; Index., Cover; Title; Copyright; Contents; Part I: Introductions; 1. A Whole New Way of Looking at Business; 2. Which Problems, Which Pictures, and Who is "We"?; 3. A Gamble We Can't Lose: The Four Steps of Visual Thinking; Part II: Discovering Ideas; 4. No Thanks, Just Looking; 5. The Six Ways of Seeing; 6. The Sqvid: A Practical Lesson in Applied Imagination; 7. Frameworks for Showing; Part III: Developing Ideas; 8. Showing and the Visual Thinking MBA; 9. Who Are Our Customers? Pictures That Solve aWho/What Problem; 10. How Many are Buying? Pictures That Solve a How Much Problem.
target_audience Adult
target_audience_full Adult
title The back of the napkin : solving problems and selling ideas with pictures
title_display The back of the napkin : solving problems and selling ideas with pictures
title_full The Back of the Napkin Solving Problems and Selling Ideas with Pictures, The back of the napkin : solving problems and selling ideas with pictures / Dan Roam
title_short The back of the napkin :
title_sort back of the napkin solving problems and selling ideas with pictures
title_sub solving problems and selling ideas with pictures
topic BUSINESS & ECONOMICS Industrial Management, BUSINESS & ECONOMICS Management, BUSINESS & ECONOMICS Management Science, BUSINESS & ECONOMICS Organizational Behavior, Business, Creative ability in business, Management Audio-visual aids, Nonfiction, Problem solving Audio-visual aids, Visualization
topic_facet Audio-visual aids, BUSINESS & ECONOMICS, Business, Creative ability in business, Industrial Management, Management, Management Science, Nonfiction, Organizational Behavior, Problem solving, Visualization